Coca Cola

A disappointed salesman of Coca Cola returns from his Middle East assignment.

.

A friend asked, "Why weren't you successful with the Arabs?"

.

The salesman explained, "When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know how to speak Arabic. So, I planned to convey the message through 3 posters.

.

First poster, a man crawling through the hot desert sand... totally exhausted and panting.

.

Second, the man is drinking our Cola.

.

Third, our man is now totally refreshed. Then these posters were pasted all over the place"

.

That should have worked wonders," said the friend.

.

The salesman replied, "Wonders my ass, not only did I not speak Arabic, I also didn't realize that Arabs read from right to left."

.

..

(From Ali's treasure)